Introduction to Online Course
Development, Instruction, and Administration



All Content Developed by Susan Smith Nash, Ph.D.

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Unit 9:  Toward Hybrid-Solution Distance Education: 
Developing Programs that Enable Small Universities, Colleges, Departments and Units to Build their Own Distance Education Programs in an Affordable, Technologically-Appropriate Manner
By Susan Smith Nash, Ph.D.

Online Education - the Capacity Challenge:
 
Smaller institutions of higher learning have long recognized the need for distance education programs utilizing the Internet and other technologies, primarily because it is widely recognized that universities utilizing traditional methods are failing to provide up-to-date courses which are relevant to the needs of a rapidly growing, non-traditional and traditional student base. 

Although adult learners, many of whom hold full-time jobs with family obligations and complicated logistics, are eager to enroll in courses that will help them participate in a rapidly evolving economy, there are not enough up-to-date, affordable, and accessible distance degree and training programs to meet rapidly increasing demand.  Further, there is a severe shortage of programs to train the trainers, or to provide necessary skills to educators so that they can design, implement, and administer technology appropriate, needs-tailored programs.

Further complicating the matter is the fact that online and distance education programs in small universities and units have been hampered by
a) technologically inappropriate solutions that require an over-reliance on unavailable hardware and software;
b) a lack of qualified distance learning program coordinators and curriculum design directors who can respond to specific education needs and develop cooperative, modified programs rather than trying to implement a program "as is" as purchased off-the-shelf, with an emphasis on individual courses, rather than the program as a whole;
c) a tendency to focus only on the technology and delivery method rather than the course content;
d) a lack of understanding of "blended solutions" that find ideal balances of onsite and online delivery;
e) an over-reliance on the "one size fits all" approach to online and distance learning, without taking into consideration that each field of study will require a unique approach in order to achieve learning goals, and to allow instructors to present material in the most effective way possible;
f) a lack of opportunities to be guided by educational counterparts at a university which is currently implementing a successful solution, and becoming dependent, instead, on the advice of commercial software vendors; and finally,
g) a lack of experience in developing a strategic plan for online courses and "blended-solution" degree or certificate programs, which include clearly-defined tasks, clearly-defined key personnel, and a defined critical path containing tasks, sequencing, and milestones.

This section addresses these development challenges by suggesting that universities develop an appropriate "blended-solution" onsite-online "needs-tailored" approach in-house, which incorporates instructional and professional technical training.   Thus the unit will build capacity by transferring knowledge and technological know-how.  This will enable smaller units within a university or other universities to build and implement their own programs, while maintaining mutually sustaining ties between units and institutions.

In addition, the unit's mission would focus on providing faculty, technical support, and administrators with the skill sets and equipment needed to develop additional tailored and customized programs to achieve human resource development requirements of our rapidly-evolving technological, communications-based society. 

This program is ground-breaking, and yet it draws from first-hand personal experience from years of successful development and implementation at The University of Oklahoma, and other institutions of higher learning.  There is significant technology and knowledge transfer because there is onsite instruction in a traditional classroom in conjunction with online instruction and resources, which tracks with an apprenticeship "train-the-trainer" approach to faculty training, strategic planning, curriculum design, and technical implementation. 

Strategy & Rationale: 
Hybrid-Solution, or Blended-Solution Approach:  To meet the needs of traditional and non-traditional students, universities urgently need the know-how required to develop cost-effective and technologically-appropriate onsite-online blended-solution advanced degree and/or certificate programs.   A "blended solution" incorporates the best possible combination of onsite, online, video and other distance methods of delivery in order to meet the needs of the students and to provide the best possible support and library resources.  The breakdown of onsite, online, and distance delivery is not a formal or absolute percentage, but is flexible, based on the particular needs of students and instructors, as well as the technological capabilities and infrastructure.  Usually, the program is an adaptation of a 100%-onsite delivery, with the distance (including online) learning components developed the following order.
Steps:
1. Develop expanded syllabi for onsite courses.  Include course notes, expanded learning objectives, course texts.
2. Build companion websites for all onsite courses.  Companion websites emphasize learning objectives, clarify concepts, provide links to online readings, provide links to online library resources and readings housed on local server, incorporate online activities.
3. Tape onsite lectures, then make available either through videos, broadcast on educational channel, or available via streaming media.  This does not substitute for the lecture or an online interface, but can function as an excellent supplement, and a way for the professor to explain material in a more informal manner than in written discourse.
4. Set up asynchronous interactivity for learners to interact as guided by their professor or the teaching assistant.  Guided discussion forums are bulletin boards, not synchronous, so that students in different time zones or with different work schedules are not penalized.
5. Live, synchronous chat, available either via NetMeeting or through the courseware licensed by the institution (for its course management features) - Blackboard, WebCT, Prometheus are a few.
6. Course management software can be utilized for building listserves, mailboxes, automated record-keeping, announcements, bulletin boards.  This is not strictly necessary, but can be cost-effective when large numbers of sections require integration with the enrollment and records database.

When are hybrid-solutions most useful?